Bicycle Handle Bar
This project explores the intersection of luxury automotive design and urban cycling innovation through the creation of a Lexus-inspired smart bicycle handlebar. While not officially affiliated with Lexus, this concept takes inspiration from the refined aesthetics and precision engineering of the brand, translating its signature design language into a cutting-edge cycling accessory. The result is a handlebar that seamlessly blends sleek lines with functional elegance.
Brand analysis
To ensure the bicycle handlebar design stayed true to the essence of Lexus, we conducted an in-depth brand analysis. This involved studying Lexus' brand values, product philosophy, and design language to understand how the brand conveys luxury, precision, and innovation. We examined both the interior and exterior design of Lexus vehicles, identifying key elements such as flowing lines and sculpted surfaces. The analysis included a form study, where we observed recurring shapes and contours in Lexus designs, allowing us to translate these into the aesthetic and ergonomic aspects of the handlebar.
By carefully analyzing these elements, we crafted a handlebar that reflects Lexus' signature elegance and sophistication, seamlessly integrating their design principles into a cycling product.
Concept Development
The concept development phase focused on ideation, sketching, and 3D modeling to translate Lexus’ design language into a functional bicycle handlebar.
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1. Ideation & Sketching
Initial freehand sketches explored different forms, inspired by Lexus' sharp lines, aerodynamic curves, and lighting elements. Various profiles and structures were tested to integrate both aesthetics and functionality.
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2. 3D Modeling & Refinement
Moving to 3D modeling, different shapes were refined to enhance ergonomics, structure, and smart features.
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Side profiles mirrored Lexus’ dynamic styling.
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Hollow sections allowed for a unique grip design.
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Integrated lighting elements improved safety and visibility.
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By combining automotive-inspired aesthetics with cycling innovation, the final design achieves a balance of elegance, functionality, and technology.
CAD Modelling
To finalize the design, I created a detailed CAD model, refining the handlebar’s shape, proportions, and smart features. This model showcases the design from multiple angles, allowing for a comprehensive view of its ergonomics, structure, and integration of lighting elements.
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Front View
Top View
Side View
Story Board
This storyboard illustrates how the Lexus-inspired smart bicycle handlebar enhances the everyday cycling experience through safety, convenience, and smart navigation.
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Starting the Journey – The cyclist prepares for their ride, ensuring the smart handlebar is activated and ready to assist.
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Navigating the City – The handlebar provides real-time haptic feedback, guiding the cyclist through urban environments without needing to look at a screen.
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Safety Awareness – The integrated rear-facing safety lights signal turns to surrounding traffic, increasing visibility and reducing accident risks.
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Health Considerations – The handlebar's smart system suggests healthier routes, minimizing exposure to high-traffic and polluted areas.
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Intuitive Feedback – Haptic vibrations gently notify the rider of upcoming turns, ensuring they stay focused on the road ahead.
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Seamless Travel Experience – The cyclist enjoys a smooth, informed journey, with Lexus-inspired design elements enhancing both aesthetics and performance.
This handlebar not only elevates cycling safety but also integrates automotive-inspired innovation into everyday mobility.
Presentation Boards
These two presentation boards showcase the design process, development, and final concept of the Lexus-inspired smart bicycle handlebar.
Board 1 – Concept & Brand Influence
The first board explores the brand analysis and initial ideation, drawing inspiration from Lexus’ signature design language, sharp lines, and dynamic surfaces. Through sketches and form studies, the design evolved to integrate elegance, functionality, and a futuristic aesthetic, reflecting the precision and sophistication of Lexus vehicles.
Board 2 – Smart Features & Refinement
The second board highlights the handlebar’s smart functionalities, including integrated safety lights, haptic feedback for navigation, and health-conscious route planning. It also presents the CAD model and refined design, ensuring both ergonomics and technology seamlessly blend into the final product.
Together, these boards illustrate how automotive-inspired luxury can be translated into a next-generation cycling experience, balancing style, safety, and innovation.
